PickTrace, a California-based provider of workforce management and agricultural operations software, has received a majority growth investment from Terminus Capital Partners, a US private equity firm focused on business-to-business technology companies.
The transaction was announced on October 13, 2026. Financial terms, including the investment amount and valuation, were not disclosed.
The investment will support PickTrace’s plans to develop new products, expand its software platform, enter additional markets and strengthen its customer service operations. Terminus Capital Partners will also provide strategic and operational support as the company pursues its growth plans.
Founded by brothers Austin and Harrison Steed, PickTrace originated from software developed for their family’s agricultural business in Southern California. The company is led by CEO Damon Valenzona and is headquartered in Glendale, California.
PickTrace provides software designed for specialty crop growers and large agricultural operations. Its platform supports employee onboarding, time and productivity tracking, payroll administration, labor compliance, field operations, logistics and quality control.
The technology enables growers to manage seasonal workforces, maintain employment records, monitor field productivity and coordinate operational processes across farms. Its software is used by agricultural producers in the United States and international markets.
Terminus Capital Partners, headquartered in Atlanta, Georgia, focuses on majority investments in B2B software businesses. The firm works with management teams on operational development, product expansion and long-term business growth.
As part of the transaction, Moelis served as financial advisor and JonesSpross as legal counsel to Terminus Capital Partners. Software Equity Group served as exclusive financial advisor to PickTrace, while Holland & Knight provided legal counsel.
