Dubai-based fitness technology company Enhance has raised $18.2 million in equity and venture debt to accelerate its expansion in the United States. The financing combines equity investment from Global Ventures with venture debt from Stride Ventures.
The Mohammed Bin Rashid Innovation Fund, an initiative of the UAE Ministry of Finance, also provided Enhance with an AED 5.5 million credit guarantee to support the company’s technology platform and B2B SaaS expansion.
Created in Dubai in 2018 as a personal training services business, Enhance has evolved into an enterprise SaaS platform for multi-site gym operators. Its software is designed to help operators manage personal training programmes and trainers, improve operational efficiency, and use data to manage personal training as a revenue function.
The company said the new growth capital will primarily support its US expansion. Enhance has licensed its enterprise software in the US since January 2025 and works with gym operators including Crunch Fitness, In-Shape Family Fitness, UFC Gym and PureGym USA.
Across its markets, Enhance says it covers more than 700 contracted gym locations in the UAE, Saudi Arabia, Qatar, Bahrain and the US, supporting more than 15,000 personal trainers and over 500,000 booked personal training sessions each month.
