Bengaluru-based wealthtech startup PowerUp Money has raised $10 million in a funding round led by Flourish Ventures, with participation from existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC.
The company plans to use the fresh capital to develop its AI-powered wealth management platform, strengthen its technology capabilities and expand Infinite, its managed wealth advisory service. The investment will support PowerUp Money’s efforts to provide personalised financial planning and investment guidance to Indian retail investors.
Founded by Prateek Jindal, who serves as CEO and previously co-founded Uni Cards, PowerUp Money operates a digital wealth management platform combining investment research, financial advisory services and technology. The platform helps individuals evaluate mutual funds, monitor their portfolios and make investment decisions based on their financial objectives.
The company’s services include three principal offerings. PowerUp Elite is a subscription-based mutual fund advisory service that provides research-backed guidance on fund selection, portfolio monitoring and rebalancing.
Elite Prime is an AI-enabled digital wealth management offering that supports financial planning, asset allocation and portfolio reviews. It includes an AI wealth coach and personal assistant designed to help users understand investment recommendations and manage their portfolios.
Infinite provides managed wealth advisory services, combining personalised financial planning, portfolio construction and ongoing support from financial advisers. The service targets investors who require more extensive assistance with their investment portfolios.
PowerUp Money reported serving more than 1.5 million customers, who use its platform to track mutual fund portfolios worth over ₹2.5 lakh crore. Its Elite advisory subscription has crossed 100,000 paid members, while Infinite has grown to approximately ₹500 crore in assets under management.
The company previously announced a $12 million Series A funding round in December 2025, backed by Peak XV Partners and other investors. Founder Prateek Jindal described the latest $10 million investment as an extension of its earlier financing.
Beyond mutual funds, PowerUp Money plans to broaden its wealth management offering to include additional asset classes such as equities and exchange-traded funds. The new funding will support its development of digital and adviser-led services for investors with different portfolio sizes and financial planning needs.
