London-based backpack and travel accessories brand Troubadour Goods has raised £3.2 million in a funding round led by Harlo Equity Partners. The round included new investors Bayes Entrepreneurship Fund and Norrice Finance, alongside existing investor Pembroke VCT, which contributed an additional £1 million.
Co-founded by Abel Samet and Samuel Bail, Troubadour develops backpacks, luggage and accessories for professionals and travellers. Its product portfolio includes the Apex backpack collection, designed for work and everyday travel.
The company is a certified B Corporation and uses recycled materials across much of its product range. Troubadour distributes its products through direct-to-consumer channels, Amazon, wholesale and retail partners, and corporate sales. Its retail partners include Harrods, Nordstrom and Bloomingdale’s.
Troubadour reported revenue of £8.4 million in 2025, with US customers accounting for more than 70% of its direct-to-consumer revenue. Its corporate sales division, which supplies branded bags to businesses including Nvidia, OpenAI and J.P. Morgan, grew 141% during 2025 to more than £800,000.
The company plans to use the new capital to develop its product portfolio, including a women’s collection and a complete luggage range. The funding will also support marketing, customer acquisition and the establishment of a dedicated corporate and wholesale sales team.
Troubadour also intends to expand its presence across North America and Europe, supported by investment in distribution and commercial operations.
Pembroke VCT, an existing backer of the company, first invested in Troubadour in 2013. The latest funding round brings Harlo Equity Partners, Bayes Entrepreneurship Fund and Norrice Finance into the company’s investor base.
