Opply, a London-based startup developing an AI-powered operating platform for consumer packaged goods (CPG) brands, raised $7.5 million in a funding round led by Chalfen Ventures.
The round also saw participation from Index Ventures, Anthemis, Entrepreneurs First, In This Together and Ventures Together.
Founded in 2021 by Helen Murphy and Martin Postel, Opply provides software that helps consumer goods businesses automate procurement and supply chain operations. Murphy serves as CEO, while Postel is CTO.
Its platform, Opply Brain, combines specialised AI agents, proprietary data, a supplier network and financing capabilities to manage operational processes. These include supplier sourcing, procurement, inventory management, production planning, payments and logistics.
Initially focused on food and beverage brands, the platform is designed to execute operational tasks rather than solely provide analysis or recommendations.
Opply reported a 15-fold increase in gross revenue over the preceding 12 months. The company also said its US business grew 30-fold during the same period, following the launch of operations in Chicago in 2025.
The company plans to use the new capital to accelerate technology development, expand its presence across the UK and US, support further international growth and make its platform available to more consumer goods businesses.
Opply previously raised $4 million in seed funding in June 2022, with backing from Chalfen Ventures and Anthemis. That investment supported the development of its supply chain technology and team expansion.
