Hive, a Canada-based event marketing software company, announced a $27 million Series B investment from US growth equity firm Frontier Growth on October 21, 2026. The Kitchener, Ontario-based company provides marketing and customer engagement tools for venues, promoters, festivals and other live event businesses.
The financing consisted primarily of secondary share purchases, with a smaller portion representing new capital for Hive. According to BetaKit, the transaction enabled Frontier Growth to acquire most of the stake previously held by Avenue Growth Partners, which led Hive’s $7 million Series A financing in 2023.
Founded in 2014 by Ian Roberts and Patrick Hannigan, Hive participated in Y Combinator’s Summer 2014 programme. Roberts serves as CEO, while Hannigan is the company’s CTO. Hive develops marketing software that combines ticketing information with email, SMS, advertising, customer relationship management (CRM) and automation capabilities.
The platform integrates with more than 40 ticketing providers, including Ticketmaster, AXS, Eventim, Etix, Tixr and DICE. These integrations allow event organizers to use ticket purchase histories, audience locations, artists and music genres to segment customers and deliver targeted campaigns.
Hive also provides reporting tools that connect marketing activity with ticketing revenue, allowing organizers to measure campaign performance alongside engagement metrics.
The company said its platform serves more than 1,600 venues, promoters and festivals and has helped customers generate over $1 billion in ticket sales.
Hive plans to use its new capital to accelerate product development, extend its ticketing and advertising integrations and support international expansion. Its product roadmap includes AI-powered assistants intended to simplify campaign preparation, automate repetitive marketing tasks and help event teams use audience data more effectively.
Frontier Growth, founded in 1999 and headquartered in Charlotte, North Carolina, invests in growth-stage vertical software companies. The investment brings Hive a new growth equity partner as it continues developing marketing technology for the live events industry.
