OptimizeGEO, a US-based generative engine optimization (GEO) platform, has secured funding in a pre-Series A round led by Young Capital, with Michael Kassan, founder and CEO of 3C Ventures, joining as an investor and strategic advisor.
The funding round valued OptimizeGEO at $80 million, according to Adweek. The amount raised in the latest round was not disclosed.
Headquartered in Los Altos, California, OptimizeGEO was co-founded by Kirthiga Reddy, former Managing Director of Facebook India, and Saurabh Doshi, a former Meta executive in the Asia-Pacific region.
The company develops an AI-powered marketing platform that enables brands to monitor, manage and improve how they appear in AI-generated search results and recommendations.
Its technology tracks brand visibility, share of voice, sentiment and citations across platforms including ChatGPT, Claude, Google AI, Gemini, Perplexity and Microsoft Copilot. The platform also uses autonomous agents to help implement approved recommendations across website optimization, content, earned media, advertising and commerce activities.
OptimizeGEO’s investor base includes Carolyn Everson, Mauria Finley, Stacy Brown-Philpot, Kiran Mani and Shiv Singh. Its institutional backers include f7 Ventures, Micron Ventures, Blockchange, Polygon, Shorooq Partners, Neythri Futures Fund, Perot Jain, Impact Venture Capital, Oceans, VC3 and FalconX.
According to the company, OptimizeGEO now serves more than 100 global brands across 20 countries, including enterprise customers in consumer goods, beauty, financial services and retail.
As a strategic advisor, Kassan will support the company’s international go-to-market strategy, enterprise relationships and ecosystem partnerships.
OptimizeGEO plans to expand its platform capabilities and accelerate global growth as it develops tools connecting brand visibility on AI platforms with marketing and commercial performance.
