Playfly Sports has secured a $250 million senior credit facility led by Bain Capital’s Private Credit Group. Bain Capital served as lead lender and administrative agent for the financing, which is intended to support Playfly’s continued growth.
Playfly is a portfolio company of Access Holdings, which continues to list the business among its current investments.
Founded in 2020, Playfly operates across sports media, sponsorship, technology and commercial advisory services. The company works with brands and sports rights holders to generate revenue through media sales, sponsorships, ticketing, fan engagement and related services. Playfly says it works with more than 2,200 brands and 250 rights holders, including more than 95 professional sports teams and leagues and over 75 college athletic departments and conferences.
Playfly is led by CEO Craig Sloan. Founder Mike Schreiber serves as executive chairman following the company’s leadership transition in 2024.
The financing expands the capital available to Playfly as it continues developing its media, sponsorship and advisory operations across professional, collegiate and youth sports.
