ShareWillow, a New York-based software startup developing performance-based compensation tools for home service businesses, has raised $8.5 million in seed funding.
The financing included participation from Lerer Hippeau, Circadian Ventures, Twelve Below, Charge Ventures, and Notation Capital. Other investors included Expa and individual backers Scott Belsky and Austin Rief.
Founded in 2023 by Ryan Shank, ShareWillow provides software that helps home service companies design and administer employee incentive plans. The platform serves businesses operating in HVAC, plumbing, electrical services, roofing, and other skilled trades.
ShareWillow integrates with field service management systems such as ServiceTitan, Housecall Pro, and Jobber. It uses operational data to calculate performance-based compensation, including bonuses linked to completed jobs, sales, and other business metrics. Its mobile application allows technicians to monitor their earnings and incentives as work is completed.
The platform also uses AI agents to automate incentive calculations and identify missing information before payroll processing.
According to Shank, hundreds of home service businesses use ShareWillow, and technicians received more than $2 million in performance-based payments through the platform during September 2026.
ShareWillow plans to use the funding to develop its platform, expand its team, strengthen software integrations, and establish distribution relationships with franchise operators and private equity-backed home service businesses.
The company is also developing Willow, an AI-based assistant intended to help technicians prepare for service appointments and allow business owners to evaluate compensation plans using historical job data. Initial customer access is planned for early 2027.
