Mumbai-based lab-grown diamond jewellery startup So/Facet has raised ₹10 crore (approximately $1.19 million) in a seed funding round led by consumer-focused investment firm Sauce.
The round also attracted participation from Mokobara co-founders Sangeet Agrawal and Navin Parwal, Chona Family Office, Kedar Lele, President of Haleon South Asia, and Devaiah Bopanna, co-founder of Moonshot.
Founded in 2026 by former Unilever executives Aarushi Agrawal Naulakha and Abhishek Naulakha, So/Facet develops premium jewellery using lab-grown diamonds. The company focuses on contemporary designs intended for everyday wear and personal expression rather than traditional occasion-based jewellery purchases.
Its products feature in-house designs and IGI-certified lab-grown diamonds. The startup has developed six initial collections, including So/Me, which incorporates shapes such as stars and butterflies, So/Pop, featuring stackable enamel charms, and So/Icon, which focuses on sculptural jewellery designs.
So/Facet plans to deploy the fresh capital towards brand development, product design, technology capabilities and recruitment. The funding will also support its planned omnichannel expansion across digital and physical retail.
The company is preparing to launch its online store in November 2026, followed by an expansion into premium physical retail locations. It aims to establish more than 30 stores over the next three years, initially focusing on India before pursuing international markets, including the Middle East.
Ahead of its commercial launch, So/Facet reported that more than 200 prospective customers had joined its pre-launch waitlist.
