Naturfect Natural Solutions, a Canadian cleaning products company based in Oakville, Ontario, has received CAD 158,781 in funding from Natural Products Canada (NPC) through its Proof of Concept program.
The funding will support a CAD 396,954 project focused on conducting a scale-up demonstration trial of a plant-based laundry detergent developed under the company’s Liquid Earth brand. The initiative is intended to advance the product’s development and demonstrate its performance at a larger scale.
Naturfect develops naturally derived cleaning products for household and professional applications. Its Liquid Earth consumer brand offers a range of cleaning products, including multipurpose cleaners, bathroom cleaners, floor cleaners and refill products.
The company’s new laundry detergent formulation combines surfactant and enzyme chemistry with plant-derived ingredients. According to Natural Products Canada, the formulation is designed to deliver cleaning performance comparable to leading conventional laundry detergents while maintaining a plant-based ingredient profile.
Naturfect previously received CAD 25,000 from Natural Products Canada in 2023 through its Fast Track to Financing program. That funding supported consumer market research to guide the development and expansion of the Liquid Earth product range.
The latest contribution was announced on October 22, 2026, as part of Natural Products Canada’s CAD 1,016,330 funding package for five early-stage Canadian companies. The recipients are working on products and technologies across food, agriculture, sustainable ingredients and household cleaning.
