London-based startup Nous has raised $17 million in new funding, led by Heartcore Capital, to expand its AI-powered household management platform and support international growth.
Existing investor Mosaic Ventures participated in the financing, alongside Chalfen Ventures, Joyance Partners and Bain Future Back Ventures. The company also has backing from entrepreneurs associated with Monzo, GoCardless, Founders Factory, Faculty.ai and Onfido.
Founded in 2021, Nous is led by co-founder and CEO Greg Marsh, alongside co-founders Jon Rudoe and Glen Walker. Marsh previously co-founded luxury accommodation marketplace onefinestay, which was acquired by Accor in 2016.
Nous develops an AI agent that helps households manage recurring expenses and everyday administrative responsibilities. Its platform identifies cheaper deals for services such as energy, broadband, mobile plans and car insurance, and can handle switching providers on customers’ behalf.
The service also supports subscription cancellations, paperwork, contract renewal monitoring, family calendar management and appointment bookings.
According to the company, nearly 250,000 UK households were using its service at the time of the announcement. Nous said its platform managed more than $900 million in household spending and helped a typical household save £734 on bills.
Nous previously announced a $9 million seed financing in February 2022, backed by Mosaic Ventures and individual investors.
The latest funding will support the expansion of Nous into additional household spending categories, including a broader range of insurance and financial services. The company also plans to develop more automated capabilities for everyday administrative tasks and introduce its platform in markets outside the UK.
Nous operates as an appointed representative of Stubben Edge & Partners, which is authorised and regulated by the UK’s Financial Conduct Authority.
