Serval, a San Francisco-based enterprise service management and automation startup, has raised $150 million in a Series C funding round led by Sequoia Capital, valuing the company at $3 billion.
The round included participation from existing investors Elad Gil, Evantic, First Round, General Catalyst, and Redpoint, alongside new investors Conviction and Headline. The financing brings Serval’s total funding to $277 million.
Founded in 2024 by Jake Stauch and Alex McLeod, Serval develops an AI-native enterprise service management platform that helps businesses automate employee support and operational workflows. Stauch serves as CEO, while McLeod is the company’s CTO.
The platform combines service management, access management, asset management, and workflow automation within a single system. It supports processes across IT, HR, Finance, Security, and Legal departments, allowing organizations to automate tasks such as employee onboarding, access requests, troubleshooting, and internal service operations.
Serval’s automation agent, Catalyst, enables employees to create workflows using natural-language instructions. The system converts business requirements into code-based automations, with administrative controls governing permissions, approvals, and execution.
The new financing follows Serval’s $75 million Series B round in December 2025, which valued the company at $1 billion. The Series C represents its third funding round within 12 months.
Serval plans to use the capital to develop Catalyst further and expand its enterprise automation capabilities. The company is also introducing ProServal, a professional services business that will work with enterprise customers to identify automation opportunities and redesign existing workflows.
As part of its expansion, Serval plans to hire more than 500 employees over the next 12 months, including more than 100 Automation Engineers dedicated to ProServal. It also intends to expand its presence in San Francisco and establish offices in New York City, London, and Austin.
Serval’s customers include Fox Corporation, WPP, Live Nation, Ramp, and Lucid Motors. The company positions its software as an alternative to established enterprise service management platforms, with a focus on automating operational processes rather than solely tracking service requests.
