Swaay Technologies, an Ireland-based industrial technology startup, has raised more than €2 million in an equity funding round led by Business Venture Partners (BVP), with participation from members of the BVP Investor Club.
The investment will support the commercial rollout of Swaay’s distributed direct-to-shape (DTS) digital printing platform, which is designed to help beverage producers and packaging companies print directly onto aluminium cans without using plastic labels or shrink sleeves.
Founded in 2026, Swaay Technologies was established by Ciarán Gorman, CEO; Mark O’Donnell, CCO; Sébastien Baril, COO; and Jean-François Gaudreault, CTO.
Headquartered in Mullingar, Ireland, the company also operates a production and technical hub in Trois-Rivières, Quebec, Canada. Its operations are structured to support beverage brands, co-packers and producers across European and North American markets.
Swaay is developing a platform that combines digital can printing with a distributed network of production facilities, contract fillers, distributors and industry partners. The system is designed to accommodate smaller production runs and customised packaging requirements.
Unlike conventional can decoration methods that typically require large production volumes, direct-to-shape printing allows artwork to be applied directly to containers. The technology eliminates the need for separate plastic labels and shrink sleeves while enabling greater flexibility in packaging design and production quantities.
The funding will support Swaay’s transition towards commercial operations, including the expansion of its manufacturing and technology infrastructure. The company also plans to create additional roles in Mullingar as it develops its platform and builds its presence in international markets.
Swaay’s founding team brings experience from the beverage packaging, manufacturing and technology sectors. Gorman previously co-founded Bevcraft Group, while Baril and Gaudreault co-founded Canadian digital can printing company Solucan, which Bevcraft acquired in 2023.
The company is positioning its technology to support beverage businesses seeking shorter production cycles, smaller order volumes and alternatives to conventional plastic-based can labelling.
