WILDE, a US-based protein snack company, has secured a $40 million investment from S2G Investments. The financing, identified as a Series C transaction by S2G’s legal adviser, Paul Hastings, will support manufacturing expansion, product development and brand-building initiatives.
Founded in 2015 by Jason Wright, who serves as CEO, WILDE is headquartered in Lexington, Kentucky. The company produces protein-rich salty snacks using ingredients including chicken breast, egg whites and bone broth.
Its product portfolio includes Protein Chips and Protein Crackers, offering at least 10 grams of protein per serving. The company recently expanded beyond its original chip products with the introduction of oven-baked protein crackers.
WILDE reported surpassing $100 million in sales and expanding its distribution network to more than 35,000 retail locations across the United States. The company has also opened a 130,000-square-foot manufacturing facility in Kentucky, increasing its production capacity sixfold.
The new investment will help WILDE scale manufacturing operations, introduce additional snack formats and strengthen its marketing capabilities. The company also plans to update its brand identity and product packaging.
WILDE previously secured $20 million in equity financing led by KarpReilly in 2024 to support retail expansion, product innovation and consumer engagement.
S2G Investments is a multi-asset investment firm focused on food and agriculture, energy and oceans. Its investment strategies include venture capital, growth equity, structured finance and infrastructure.
