San Francisco-based AI startup Vectorial has raised $3 million in a seed funding round co-led by SenseAI Ventures and Smilegate. The round also included Berkeley SkyDeck, Berkeley AI Research Lab, a Stanford GSB fund and Dent Capital, alongside individual investors who are product leaders at Meta, Shopify and Mastercard.
Founded in 2024 by Taranveer Singh, Rahul Garg and Jasmine Kaur, Vectorial develops AI-powered human behavior simulation technology that helps businesses evaluate how target audiences may respond to products, digital experiences and marketing campaigns before launch. Singh serves as CEO, Garg as Chief Product Officer and Kaur as Chief Business Officer.
The company’s platform is powered by SAPIENS, a behavioral AI model designed to represent consumer characteristics, including sociodemographic, psychographic and behavioral traits. Product, design and marketing teams can use these simulated audiences to assess product journeys, campaign concepts, messaging and customer-facing AI agents.
Vectorial says its technology has modeled more than 2.5 million people and supported over 30,000 simulations. The company serves businesses across healthcare, gaming and e-commerce, with reported customers including boAt, GoodRx, Suki AI, Everkind and Concrete Software.
The startup plans to use the new capital to expand its behavioral datasets through additional data partnerships and advance SAPIENS 2.0, the next version of its behavior simulation model.
The investment will support Vectorial’s development of AI-based audience modeling tools intended to help businesses incorporate simulated consumer responses into product development and marketing decisions.
