London-based sales technology startup Doris Labs has raised $600,000 in a pre-seed funding round led by Fuel Ventures, with participation from Manchester Angels and other angel investors from the B2B software industry. The investment will support the company’s product development and operational expansion.
Founded in 2025 by Hayden Munt and Frazer Kearl, Doris Labs develops software that helps go-to-market (GTM) teams consolidate sales information and automate workflows. Munt serves as co-founder and CEO, while Kearl is co-founder and CTO.
The company’s platform connects information from customer relationship management (CRM) systems, sales calls, emails and internal documents. It organises this information into a structured data model, known as an ontology, that can be accessed by sales teams and AI agents.
By connecting data across different systems, Doris Labs enables sales teams to monitor pipeline activity, identify potential deal risks, track customer commitments and automate administrative tasks. The platform also uses historical deal information to provide context for ongoing sales opportunities.
The company is developing Sidekicks, AI-powered deal assistants designed to retain information about individual sales opportunities and support sales representatives with follow-up activities and deal management.
Doris Labs is also working with Patently, an AI-powered patent software provider, which has adopted the platform for its go-to-market operations.
