Reuse, a Chile-based refurbished electronics and circular commerce startup, has raised $21 million in a Series A funding round led by At One Ventures. The round included participation from Coppel Ventures, ALIVE Ventures and Endeavor Catalyst, alongside existing investors IGNIA Partners and Dalus Capital.
Founded in Santiago in 2018 by Max Sateler and José Tomás Ulloa, Reuse operates a technology-enabled platform that manages the collection, refurbishment and resale of used consumer electronics. The company works with retailers, telecommunications operators and electronics brands to run trade-in programmes that allow customers to exchange existing devices when purchasing new products.
Reuse uses proprietary software to assess devices, calculate trade-in prices and manage inventory. Its diagnostic process incorporates computer vision and AI to evaluate device conditions before products are collected, tested, repaired and prepared for resale.
The company operates refurbishment facilities in Santiago, Mexico City and Lima. Its commercial partners include Samsung, Falabella, Coppel, MacStore and Claro. Refurbished products are sold through its e-commerce channels with a 13-month warranty.
According to At One Ventures, Reuse generated approximately $30 million in revenue in 2025, representing 88% year-on-year growth. The company works with 14 active commercial partners across more than 490 points of sale and has refurbished over 170,000 electronic devices in the past three years.
Reuse plans to deploy the new financing to expand into Colombia, strengthen its integrations with retail partners and invest further in its technology platform. The investment will support the company’s expansion of its refurbished electronics operations across Latin America.
